Join now for to begin your journey!
The Perks
As a certified LEXpert, you'll learn tips on how to create memorable experiences for visitors and unlock a world of perks and rewards as a 'thank you' for helping grow tourism in Lexington and the Bluegrass Region.
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Show off your community pride while sharing your insider knowledge with visitors
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Earn your certificate of completion
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Exclusive insider updates
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Concierge cards to share with visitors
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LEXpert swag
Course curriculum
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Course Welcome Video
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What to Expect in This Course
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Welcome Survey
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A Front Porch Kind of City
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7 Ways To Be Welcoming
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Share Your Thoughts
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What is a Destination Marketing Organization (DMO)
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Why We're Here
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Meet Our Administration Team
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Meet Our Destination Sales and Services Team
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Meet Our Marketing Team
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Meet Our Visitors Center Team
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What You Learned About VisitLEX
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LEX For Good
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Sustainable LEX
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Accessible LEX
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Join the Discussion
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Tourism is Big Business.
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Why Do People Travel?
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Travel Impact in 2023
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Discussion Topic: What would it be like if there were no visitors to Lexington?
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Visitor Spending
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Exercise: Tourism Impact
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Managing Guest Expectations
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How Customer Expectations are Formed
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Identifying the Expectations
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Exceeding Expectations
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What can you do in your organization to "go the extra mile" for customers?
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Service Recovery
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Techniques for Managing Expectations Online
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Exercise: Guest Expectations
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About this course
- Free
- 53 lessons