Did you know?

Become a Destination LEXpert and help guests connect to the best of Lexington's charm, culture and history.

Join now for to begin your journey!
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The Perks

As a certified LEXpert, you'll learn tips on how to create memorable experiences for visitors and unlock a world of perks and rewards as a 'thank you' for helping grow tourism in Lexington and the Bluegrass Region.

  • Show off your community pride while sharing your insider knowledge with visitors

  • Earn your certificate of completion

  • Exclusive insider updates

  • Concierge cards to share with visitors

  • LEXpert swag

Course curriculum

    1. Course Welcome Video

    2. What to Expect in This Course

    3. Welcome Survey

    1. A Front Porch Kind of City

    2. 7 Ways To Be Welcoming

    3. Share Your Thoughts

    1. What is a Destination Marketing Organization (DMO)

    2. Why We're Here

    3. Meet Our Administration Team

    4. Meet Our Destination Sales and Services Team

    5. Meet Our Marketing Team

    6. Meet Our Visitors Center Team

    7. What You Learned About VisitLEX

    1. LEX For Good

    2. Sustainable LEX

    3. Accessible LEX

    4. Join the Discussion

    1. Tourism is Big Business.

    2. Why Do People Travel?

    3. Travel Impact in 2023

    4. Discussion Topic: What would it be like if there were no visitors to Lexington?

    5. Visitor Spending

    6. Exercise: Tourism Impact

    1. Managing Guest Expectations

    2. How Customer Expectations are Formed

    3. Identifying the Expectations

    4. Exceeding Expectations

    5. What can you do in your organization to "go the extra mile" for customers?

    6. Service Recovery

    7. Techniques for Managing Expectations Online

    8. Exercise: Guest Expectations

About this course

  • Free
  • 53 lessons